TotalGlobal is a global networking facilitator who posted a competition brief to design their new brand identity in early 2020. With little to go on other than a desire for a strong, contemporary identity our proposal delivered a postmodern-inspired look using abstract forms to create a unique, eye-catching motif for their brand, applied as a bold graphic element through printed collateral.

TotalGlobal

As well as our main concept, we presented a number of different styles and palettes combining initials 'TG' in a layered, geometric format. Unfortunately the client deemed our submission a little too abstract, opting eventually for a more traditional, less adventurous motif and accompanying type. We love this design though, and feel like it could have provided such a strong, unique look for a vibrant young startup like TotalGlobal had they wanted to take more of a creative risk with their brand identity.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, 3M BIC

Firth Street

Huddersfield

HD1 3BD, UK