TotalGlobal is a global networking facilitator who posted a competition brief to design their new brand identity in early 2020. With little to go on other than a desire for a strong, contemporary identity our proposal delivered a postmodern-inspired look using abstract forms to create a unique, eye-catching motif for their brand, applied as a bold graphic element through printed collateral.
As well as our main concept, we presented a number of different styles and palettes combining initials 'TG' in a layered, geometric format. Unfortunately the client deemed our submission a little too abstract, opting eventually for a more traditional, less adventurous motif and accompanying type. We love this design though, and feel like it could have provided such a strong, unique look for a vibrant young startup like TotalGlobal had they wanted to take more of a creative risk with their brand identity.