"The Summerville Firm is a litigation boutique that combines the skill, quality, and attention to detail you would expect from a large national firm, but with the efficiency, flexibility, and agility of a small firm."

The Summerville Firm

Hosting a design competition for their new brand identity in 2018, the Summerville Firm requested a logo which conveyed their methodology of studying the finite details of a case - scrupulously inspecting every piece of information at their disposal. Our proposed design, while it didn't win the overall contest, cleverly combined an eye motif drawn from a strict geometric grid with a magnifying glass tilted on its side. Unfortunately the client struggled to see those elements of our design, but we think it's a great concept and works in both its original and inverted formats, the latter of which uses an outline variation to maintain the iris structure of the motif.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street