We are proud to have worked with Offploy CIC and their founder, Jacob Hill, since 2017. As their ongoing creative partner we were recently tasked with developing a fresh brand identity for a company under the Offploy family; the Social Recruitment People.

The Social Recruitment People

The brief required us to develop an identity which was bright and professional while approachable with a sense of welcoming, informality. The core motif represents two characters from above, shaking hands suggesting a professional meeting or employment. The palette shadows Offploy's signature blue and green palette, with similarly bold, sans-serif accompanying text to suggest a clear relationship between the two brands. We also delivered a very simple brand identity guide for correct application of the core palette, typography and a reference design for how this brand might translate to a landing page.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, 3M BIC

Firth Street

Huddersfield

HD1 3BD, UK