Tail Traker is a start-up app that offers rated, pet-related services in your area. The idea is to combine the convenience of modern technology in the form of a cutting-edge app, with a real-time database of services in pet care, shopping, convenience services (such as dog walking) and veterinary appointments. The app will allow users to view a list of available providers and search by distance, rating etc to find the right solution for their pet in a couple of taps.
Our winning logo design for the Tail Traker contest combines a lineal dog motif with a subtle location pointer icon. The location pointer is a symbol synonymous with location-based services, and our proposed solution was met with glowing feedback from the get-go. Tail Traker's competition host was eager to fast-track our design to the winning position and begin using their new logo across all branded communication.