Swyss are a Switzerland-based manufacturer of high-end fiber optic data transfer cables. The brief for this contest was to design a fresh new identity in a clear and bold style, that incorporated a minimal Swiss flag alongside heavy sans serif typography.


Our winning design hit the mark with the client, also introducing a custom wordmark with merged and overlapping characters to add a further layer of uniqueness to the overall design. The resulting identity is bold, vibrant and perfect for application across the company's high-end printed and digital communications.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street