Swyss are a Switzerland-based manufacturer of high-end fiber optic data transfer cables. The brief for this contest was to design a fresh new identity in a clear and bold style, that incorporated a minimal Swiss flag alongside heavy sans serif typography.


Our winning design hit the mark with the client, also introducing a custom wordmark with merged and overlapping characters to add a further layer of uniqueness to the overall design. The resulting identity is bold, vibrant and perfect for application across the company's high-end printed and digital communications.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, 3M BIC

Firth Street