Our brand identity project for Speed Collective Owners Club breathed new life into the exotic auto enthusiasts group. We set out to capture the essence of speed and a classic race-graphics style while giving the club a fresh coat of paint.
Custom typography inspired by the curves of a race circuit served as the cornerstone of this transformation. Paired with vibrant Pantone 13-0630 TN "Safety Yellow" our designs injected a bold signature style into the club's stationary layouts.
The resulting brand identity not only resonated with members, but set Speed Collective apart as a contemporary brand within the exotic autos community.