Our competition-winning design for Seashore Drinks boasts a vibrant, bold illustrative style for this fun and exciting new pre-mixed cocktails brand.

Seashore Drinks

To draw attention to the product on shelves, vivid artwork of a blocky structure features ingredients from each unique cocktail blend alongside synonymous seaside imagery. This is the first in a series of iterative product designs, each with a unique personality and original illustration representative of that blend. This design balances a strong artistic style with the practical necessities of a consumable product, enabling compulsory elements such as barcodes, nutritional info, ingredients and allergy information to blend seamlessly with an iconic visual style. Photorealistic mock-ups drive home the overall presentation, which was awarded the winning contract for Seashore Drinks in their flagship product launch.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street