RaceScene are a Yorkshire-based specialist in Italian road bicycles and all things bike-based, for amateur cyclists all the way up to elite competition level.

RaceScene

Unhappy with the existing identity and its somewhat tired branding, founder Richard Maxwell approached us through a mutual connection to help him rebrand RaceScene alongside a big move to new premises and a bigger, better store. Working closely with the client we established a new identity for RaceScene that perfectly blended their specialism in performance bicycles, a sporty sense of intensity and a nod to the iconic green-white-red tricolore representative of their fondness for Italian bikes, in particular the sought-after 'Celo' brand.

The logo was soon translated to a large-format print in a gorgeous metallic finish, adorning the new RaceScene flagship store in Dodworth, Barnsley.