RaceScene are a Yorkshire-based specialist in Italian road bicycles and all things bike-based, for amateur cyclists all the way up to elite competition level.


Unhappy with the existing identity and its somewhat tired branding, founder Richard Maxwell approached us through a mutual connection to help him rebrand RaceScene alongside a big move to new premises and a bigger, better store. Working closely with the client we established a new identity for RaceScene that perfectly blended their specialism in performance bicycles, a sporty sense of intensity and a nod to the iconic green-white-red tricolore representative of their fondness for Italian bikes, in particular the sought-after 'Celo' brand.

The logo was soon translated to a large-format print in a gorgeous metallic finish, adorning the new RaceScene flagship store in Dodworth, Barnsley.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street