ProVet launched a competition in early 2020 to design their new logo with a fun, light-hearted visual style. The brief was wide open and only called for a separate motif to the brand name, suitable as a social media icon and website favicon.


Although our proposal didn't make the cut, it made a 'P' from our lineal dog motif, using the dog's ear as its stem and head as its bowl. We love how it turned out and can see this brand working really well later down the line, should we ever come across a pet / vet themed company whose name begins with 'P'.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street