The brief for this poster project called for an eye-catching 'seaside' design to promote a range of real estate services in Holden Beach, North Carolina.

Ocean View

We delivered a vintage design harking back to the golden age of seaside resorts with a family feel-good vibe and gorgeous retro typography. Directly inspired by old-school Miami postcards, the lettering is filled with both vintage photographs and modern-day images digitally aged to look old, as well as a couple of black-and-white photos re-coloured using AI-powered 'neural filters'.

The client loved the design, but unfortunately felt that it was a little too 'out there', opting instead for something a little more clean and reserved.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street

Huddersfield

HD1 3BD, UK