Our proposed packaging design for a startup MCT softgels brand used an industrial yellow and black palette in tandem with a functional warehouse labelling-style layout to target an audience of fitness-focused young adults.

MCT softgels

The contrast between black, yellow and white throughout this concept sits in harmony with clashing angles, bold font choices and impactful graphic elements to not only ensure the packaging stands out amongst competitors, but also gives this MCT softgels brand a unique, memorable identity. Unfortunately our proposal for this contest appeared more masculine and 'edgy' than the client was looking for, but we still think this concept makes for a stunning packaging design!

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street