Laboom is a leader in online education courses and materials for children, covering practical lessons and skills-building such as coding, practical science and the arts across Italy.


"Laboom collects the best educational activities for children and teenagers, based on play and fun, and makes them accessible and affordable in seconds."

Founder Elena Petrucciano required a new logo design for her online platform which aimed to excite visitors and potential students, reflecting the lively nature of their lessons and the ideas they might spark. Our proposal encompassed the vibrant dynamic of her company in fun, wonky text with a glowing lightbulb motif to reflect creative thinking at the heart of Laboom. The lightbulb icon also works perfectly as a standalone favicon and social media profile picture, featured alongside the wider brand identity we developed with Elena across all Laboom online and digital communication.

Visit Laboom at

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street