"Our mission is, and always has been, to create beautiful products founded on kindness and its power to uplift others. That’s why 100% of our bracelets are made by the hands of amazing women, many of whom are refugees, and every purchase helps them build a brighter future."

Kind & Stone

In 2019 we had the opportunity to work with Kind & Stone founder Rachel and her husband Brett to design the new look & feel of their ethical jewellery company founded in Utah, USA. Kind & Stone create and sell beautiful hand-made beaded jewellery from semi-precious stones, gems and natural materials. Our design applies a simple, lineal motif surround clean sans-serif typography offset to reflect the imperfections found in nature and natural shapes. A palette of greens and soft complimentary tones round out the calming aesthetic of the identity, now applied across Kind & Stone's printed and online presence. 

More recently we have worked with Rachel and Brett to establish a wider brand identity and cohesive catalogue of images for their online store, as well as designing a couple of posters for the brand and a simplified version of the logo which is featured on pressed metal charms for Kind & Stone bracelets.

Visit Kind & Stone at www.kindandstone.com

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, 3M BIC

Firth Street

Huddersfield

HD1 3BD, UK