Lingyun 'Lily' Kao founded KAO Law Group in Houston, Texas to specialise in family law, immigration, and estate planning. After posting a competition brief for the firm's new look in late 2018, our proposed concept was chosen as the winning design to lead Lily's company look from its very inception.

KAO Law Group

The key design at the heart of this identity interweaves the signature initials of the firm, accompanied by bold sans-serif typography and a clean, monochrome palette. Part of our initial proposal featured a striking gold foil finish, but was later re-worked to a more conventional print in the interest of cost-saving.

The overall look of KAO Law Group is a bold, high-contrast identity which is built around the central monogram design and stands as a great example of minimal, pared-back design. The simplicity of our concept allowed for a more creative approach to collateral design, in using a full-cover grey print on letterheads & compliment slips rather than the traditional black-on-white approach. Key features of each piece are pulled out in pure white, sometimes rotated 90° to add further intrigue to the overall look.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street