Jamal Perfumers and Chemists started life as Jamal Perfumers London, an artisan perfume house born out of centuries-old attar traditions. The company was founded in 1980, and recently sought a refined identity to reflect their new direction; luxury fragrances proudly made in Britain, but rooted in Arabian heritage. We developed the identity for Jamal working closely with the latest generation of their family, to ensure a visual language which effectively conveyed the opulence and refinement of this bold cosmetic brand. The new logotype was entirely designed from scratch, using geometry and a strict grid structure to ensure legibility and clarity in every application.

Jamal Perfumers & Chemists

From this logotype, we further expanded the Jamal identity into a series of conceptual packaging styles and renders, to give the company a direction to aim for as they continue to develop and grow this exciting business venture. The mock-ups were centred around the elegance, sophistication and timelessness of the Jamal brand, built upon hand-blown Bristol Blue glass, a personal favourite of the company director.