Jamal Perfumers and Chemists started life as Jamal Perfumers London, an artisan perfume house born out of centuries-old attar traditions. The company was founded in 1980, and recently sought a refined identity to reflect their new direction; luxury fragrances proudly made in Britain, but rooted in Arabian heritage. We developed the identity for Jamal working closely with the latest generation of their family, to ensure a visual language which effectively conveyed the opulence and refinement of this bold cosmetic brand. The new logotype was entirely designed from scratch, using geometry and a strict grid structure to ensure legibility and clarity in every application.

Jamal Perfumers & Chemists

From this logotype, we further expanded the Jamal identity into a series of conceptual packaging styles and renders, to give the company a direction to aim for as they continue to develop and grow this exciting business venture. The mock-ups were centred around the elegance, sophistication and timelessness of the Jamal brand, built upon hand-blown Bristol Blue glass, a personal favourite of the company director.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street