Author of spellbinding fantasy, romance and heroic tales of adventure, Jack Knight hosted a design competition in mid 2020 to create a logo for his medieval-inspired pen name.

Jack Knight

The logo was to be inspired by Game of Thrones and Harry Potter suggesting cold, hard metal with a clear twist of fantasy. We created our winning solution primarily in MAXON Cinema 4D which allowed us to use real-world lighting, HDRI maps, shading, reflections and textures to generate an incredibly detailed and photorealistic, weathered design.

We worked with the client on behalf of Jack Knight to refine the design to its eventual, contest-winning stage which was then mocked-up onto a book cover concept, to really give the logo a sense of place and illustrate to the client how our design might be applied in practice.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street