The logo brief for ideaworx was to combine the concept of idea generation with a representation of problem solving and teamwork, in a clean and contemporary brand identity.


Our proposed solution married a light bulb motif representative of ideas and deep thinking, with a gear / cog icon which is typically synonymous with teamwork and troubleshooting. The concept was accented by a vivid magenta colour-scheme and clean, sans-serif typography to present an entirely modern, minimal yet vibrant and exciting identity.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street