ink was founded in 2015 with backing from the University of Huddersfield, so it's always great to hear from the Enterprise team and to work with them on spreading the word about opportunities they enable for business-minded students.


In late 2020 the University launched an updated version of its Innovation Creative Exchange programme, this time labelled ICE+. The scheme aims to connect interdisciplinary teams of students from across the University with businesses from the Leeds city region, to inspire creative thinking around solving real-world business problems.

The ICE+ team reached out to us and our friends at Fat Panda to work in collaboration on a series of short explainer videos, getting across the idea behind ICE+ through succinct, engaging animation. While Nic and the crew at Fat Panda tackled the narrative, voiceover and sound design, we developed the ICE+ brand and took care of illustration and animation within the University's approved palette, eventually combining our efforts into an end result which garnered high praise from the ICE+ team and wider audiences alike.

The three animations here are targeted at Businesses, Students and Staff in that order (thumbnails 4, 5 and 6)

Visit Fat Panda at

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street