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ink was founded in 2015 with backing from the University of Huddersfield, so it's always great to hear from their Enterprise Team and to help spread the word about the opportunities they provide for business-minded students.

The University recently re-launched its Innovation Creative Exchange programme, this time labelled ICE+. The scheme aims to connect interdisciplinary teams of students from across the University with businesses from the Leeds city region, to inspire creative thinking around solving real-world business problems.

The ICE+ team reached out to us and our friends at Fat Panda, proposing a collaborative project to develop the new ICE+ identity and create a series of concise animated explainers. While the team at Fat Panda took charge of crafting the narrative, voiceovers and sound design, we assumed the role of defining the ICE+ brand identity, developing an illustrative style and animation that seamlessly aligns with the broader University guidelines.

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