Gonuts hosted a competition to design their new logo and brand identity for a London-based boba and bubble tea cafe.


Our proposal takes inspiration from East Asian line art, blended with a soft palette of blue and pink reflective of 'Kawaii' culture. The overall brand combines feelings of cuteness and modernist design into an aesthetic which is unique and eye-catching, and is ideal for printing in a traditional silk-screen method onto packaging, menus and placemats.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street