FreedGreens is a social enterprise introducing solar-powered hydroponic container farms to correctional facilities, offering inmates a chance to engage in meaningful work and personal growth.
The FreedGreens identity radiates purpose and potential, cultivating a sense of opportunity within the criminal justice system. Reflecting the project's essence, our logo design draws inspiration from the shapes and vibrant hues of the crops themselves – a fusion of greens and reds embodying modernity and boldness become the visual anchor of FreedGreens' transformative concept, with abstract 'Fg' characters found in the geometric motif.
From this core design a playful pattern set emerged, adding a touch of whimsy to the brand identity. These patterns, capturing the spirit of growth and renewal, mirrored the underlying message of hope within FreedGreens' mission.