"We use the world's first permanent all-natural coconut-based anti-stink and anti-wrinkle technology to keep your clothes looking and feeling fresh week after week — so you only need to do laundry once a month. Seriously."


etanni are a clothing company based in San Fransisco, CA, who are proud to have created the "world's first all-natural smart clothes". etanni hosted a competition to design their new brand identity with the vision of an industry-leading clothing manufacturer and retailer, driven by a mission to change the activewear market for the better in a sustainable, eco-friendly and practical way. The brand had to fit alongside household names such as UnderArmour while standing out in this saturated market with a look that was strong, bold, professional and universal.

After a few revisions and refinements working closely with the company's founder and host of the contest, our final version of the logo was chosen as etanni's winning design, now featured on their website and soon to be applied in branding to the actual clothes themselves. To illustrate this potential, the client also asked us to present our design as a motif in various sizes and colours how it might appear in material form, featured here as photorealistic mockups which helped us secure the win in this contest. We can't wait to see etanni launch their first product line bearing their new logo design!

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street