DocAbode is a groundbreaking app-based service developed by Dr Taz Aldawoud, to combat the pressures of matching supply to demand in the out-of-hours service.


The animation was developed alongside Fat Panda (formerly Fifth Planet Productions) to convey the purpose of DocAbode, targeted at audiences of a professional medical background. The feel of this project was to balance a sense of urgency with the uplifting moral of DocAbode as a much-needed solution to the challenge at hand.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street