DiscountTed is a new discount code website, who posted a design contest in 2019 to come up with a new look for their brand - vibrant, fun, and most importantly of all, the logo had to incorporate a 'cool bear' mascot.

DiscountTed

The client loved our proposal from the get-go with our mascot 'Ted' born out of perfect symmetry, a geometric base and minimal 2D construction. Using negative space to imply a muzzle and sunglasses combo, the competition host immediately fell for him and helped fine-tune the concept into its final, winning form. The accompanying typography was crafted from a combination of two different fonts, fattened up with a heavy stroke and edited point-by-point to generate an entirely unique, bespoke wordmark for DiscountTed.

We ensured that an white-out copy of the design also worked as intended, as simply inverting the mascot didn't give the right impression - to correctly portray the face of a bear, the muzzle and sunglasses had to be lighter than the surrounding head / face. This is why our white-out version instead features an outline copy of the mascot, in order to maintain a correct appearance of the logo regardless of its background or surrounding environment. We are really happy with how Ted and the associated brand have turned out, now live at www.discount-ted.com

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, 3M BIC

Firth Street

Huddersfield

HD1 3BD, UK