This slick explainer animation was created for the University of Huddersfield in collaboration with Fat Panda (formerly Fifth Planet Productions). The project describes a new internal IT system and intranet for students and staff across campus, and has been distributed on large-format displays throughout the institution.

Brightspace

Our approach for this project began with a clean, lineal style of illustration in keeping with existing promotional material surrounding the new system. A colour palette was provided and expanded accordingly, using rich, saturated tones of contrasting blue, white and orange to ensure a uniform look throughout. The animation applies a consistent style of fluid, eased motion design from start to finish, making the movement in each scene as well as the transitions between each section appear smooth and well-paced.

Visit Fat Panda at www.wearefatpanda.org

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, 3M BIC

Firth Street

Huddersfield

HD1 3BD, UK