Backyard Boil are a Canada-based food box company, providing customers with everything they need to cook up a delicious, authentic Louisiana-style crawfish boil at home.

Backyard Boil

The company hosted a branding competition in early 2021 to design their new logo which had to feel rugged, 'outdoorsy' and traditional. The client also requested the inclusion of hand-drawn 'ingredients' if possible, something we were happy to include in our proposal! This concept won the overall competition and we provided Backyard Boil with a full logoset of primary and secondary designs, one with a full traditional 'boil bucket' and one with ingredients scattered behind the old-school signwriting-inspired typography.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, 3M BIC

Firth Street

Huddersfield

HD1 3BD, UK