Backyard Boil are a Canada-based food box company, providing customers with everything they need to cook up a delicious, authentic Louisiana-style crawfish boil at home.

Backyard Boil

The company hosted a branding competition in early 2021 to design their new logo which had to feel rugged, 'outdoorsy' and traditional. The client also requested the inclusion of hand-drawn 'ingredients' if possible, something we were happy to include in our proposal! This concept won the overall competition and we provided Backyard Boil with a full logoset of primary and secondary designs, one with a full traditional 'boil bucket' and one with ingredients scattered behind the old-school signwriting-inspired typography.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street