Amoroso Miel sell locally-sourced, raw honey from Mexico and hosted a contest in 2022 to create their new logo design.

Amoroso Miel

We were awarded the project after presenting a series of concepts combining bees and hearts - their name literally translates to 'a love of honey' - then subsequently asked to create their first retail packaging design too. The brand features a palette of warm honey tones, accented by rustic illustration to reflect the organic, raw nature of their product and a 'seal of excellence' in gold foil for a luxurious touch.

Details in this mock-up may not reflect the final product, such as 'organic honey' which was replaced on the final design.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, Enterprise Hub

3M BIC, Firth Street