3D Next Level are a Netherlands-based 3D printing specialist, who boast the largest 3D printer in the Benelux (Belgium, the Netherlands, and Luxembourg). The brief for this project was simple, to build an identity around a 'jumping elephant' motif - this was to signify making real the impossible, helping their clients to achieve what might previously have been thought of as intangible.

3D Next Level

This is what 3D Next Level do - make possible the impossible in the space of 3D print. Their flagship machine from Massivit is capable of 3D-printing up to 1.5 meters in height, and almost the same in diameter! We built our design around a minimal elephant design which was first received as too simple, lacking the desired intricacy and detail... however, discussing this further with the client allowed us to successfully pitch our idea for a clean, pared back design which wouldn't over-complicate the look when accompanied by their relatively lengthy brand name. A black-and-orange colour scheme began to develop a bold industrial aesthetic, fitting for the large-scale printing they handle at 3D Next Level.

Once the client had picked our design as the winning entry to their contest, we developed a series of associated collateral from letterheads, business cards and a Microsoft PowerPoint master to a fully-functioning Excel invoice template. The invoice template included company branding, pre-formatted cells and a print-ready layout which automatically calculated VAT, sum totals and accounted for any discounts applied. The new company identity now applies to all online, digital and printed media for 3D Next Level, featuring our jumping elephant and associated styling throughout the brand.

'ink' and its associated aliases are trading names of Designed by Ink, registered partnership of Matthew Jones and Nicole Rawson.

ink, 3M BIC

Firth Street

Huddersfield

HD1 3BD, UK