Through a mutual connection, the founder of Huddersfield's first 24/7 gym reached out to us in early 2018 to help re-invigorate his fitness brand. Unlimited Fitness needed a brave new identity, which we successfuly delivered over a series of concepts.
The new look focused on a high-contrast theme of white and blue, building a slick, modern identity around bold shapes and impactful typography.
Since then we have continued to work alongside Unlimited Fitness to develop a series of collateral and print design. This notably features a huge 5m wide PVC banner design for outside the building, a number flyers to distribute around Huddersfield, and poster designs to be shared with local businesses, noticeboards and advertisers.