The Social Recruitment People
As Offploy's ongoing creative partner, we were recently tasked with developing a fresh brand identity for a company under the Offploy family; the Social Recruitment People.
The brief required us to create a brand which was bright and professional while approachable with a sense of welcoming, informality.
The core motif represents two characters from above, shaking hands suggesting a professional meeting or employment. The palette shadows Offploy's signature blue and green palette, with similarly bold, sans-serif accompanying text to suggest a clear relationship between the two brands.
We also delivered a very simple brand identity guide for correct application of the core palette, typography and a reference design for how this brand might translate to a landing page.