Swyss are a Switzerland-based manufacturer of high-end fiber optic data transfer cables.


The brief for this contest was to design a fresh new identity in a clear and bold style, that incorporated a minimal Swiss flag alongside heavy sans serif typography.


Our winning design hit the mark with the client, also introducing a custom wordmark with merged and overlapping characters to add a further layer of uniqueness to the overall design. The resulting identity is bold, vibrant and perfect for application across the company's high-end printed and digital communications.

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    3M BIC, Firth Street


    HD1 3BD, UK

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    'ink' and its associated aliases are trading names of Designed by Ink, UK registered partnership of Matthew Jones and Nicole Rawson.