Swyss

Swyss are a Switzerland-based manufacturer of high-end fiber optic data transfer cables.
 
The brief for this contest was to design a fresh new identity in a clear and bold style, that incorporated a minimal Swiss flag alongside heavy sans serif typography.
 
Our winning design hit the mark with the client, also introducing a custom wordmark with merged and overlapping characters to add a further layer of uniqueness to the overall design. The resulting identity is bold, vibrant and perfect for application across the company's high-end printed and digital communications.