Our competition-winning design for Seashore Drinks boasts a vibrant, bold illustrative style for this fun and exciting new pre-mixed cocktails brand.
To draw attention to the product on shelves, vivid artwork of a blocky structure features ingredients from each unique cocktail blend alongside synonymous seaside imagery. This is the first in a series of iterative product designs, each with a unique personality and original illustration representative of that blend.
This design balances a strong artistic style with the practical necessities of a consumable product, enabling compulsory elements such as barcodes, nutritional info, ingredients and allergy information to blend seamlessly with an iconic visual style. Photorealistic mock-ups drive home the overall presentation, which was awarded the winning contract for Seashore Drinks in their flagship product launch.