Renew Tech (stylised renewtech) is a repair and refurbishing specialist of digital technologies and communications hardware. Specifically, renewtech securely 'recertifies' server hardware for use in data centres and locally hosted web-based systems.
The brief for this creative contest was to not stray too far from the established brand, but clean up the existing identity and expand into a full set of collateral for print.
Our winning solution combined bold sans serif typography with a circular arrow to signify recycling or re-using renewtech's recertified hardware, accented by a 'grown up' colour scheme which distanced the brand from its previously playful and childlike palette. This simple yet effective proposal was met with high praise from the competition host, who praised its homage to the existing logo design while bringing the brand up to date with a modern, contemporary look & feel.