PinCity is a new online platform where users guess the location of a hidden prize on an interactive map. This prize is hidden at the start of every game, then players can purchase and drop virtual 'pins' wherever they think the winning location might be.


We first got in contact with PinCity when they posted a competition brief online to design their fun, bubbly new logo. We then went on to win that competition with our vibrant pink design, before completing a subsequent illustrative project in the weeks following...


A graphic explainer was required in order to get across the concept of the game, to be featured on the PinCity website and across social media. We developed a style of fun, clean illustration alongside the founders of PinCity and a visual narrative to perfectly convey the information required.

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