This neat branding project was undertaken for MrLofty, a loft storage, insulation and conversion specialist. The character was taken from early sketches (above, right) through to a polished, professional mascot which will now transfer across all forms of printed and digital promotion. The character design was especially praised for its look of friendliness, alongside the sharp, clean vector lines and vibrant colour scheme with shading & highlights applied throughout.

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    3M BIC, Firth Street


    HD1 3BD, UK

    ©2020 ink

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    'ink' and its associated aliases are trading names of Designed by Ink, UK registered partnership of Matthew Jones and Nicole Rawson.