MCT Softgels

Our proposed packaging design for a startup MCT softgels brand used an industrial yellow and black palette in tandem with a functional warehouse labelling-style layout to target an audience of fitness-focused young adults.

 

The contrast between black, yellow and white throughout our concept sits in harmony with clashing angles, bold font choices and impactful graphic elements to not only ensure the packaging stands out amongst competitors, but also gives this MCT softgels brand a unique, memorable identity.

 

Unfortunately our proposal for this contest appeared more masculine and 'edgy' than the client was looking for, regardless this presentation remains a really strong identity!

    Start-up Packages

     

    Terms & Conditions

    Privacy Policy

     

    ink

    3M BIC, Firth Street

    Huddersfield

    HD1 3BD, UK

    ©2020 ink

    • White Twitter Icon
    • White Instagram Icon

    'ink' and its associated aliases are trading names of Designed by Ink, UK registered partnership of Matthew Jones and Nicole Rawson.