MCT Softgels

MCT Softgels

Our proposed packaging design for a startup MCT softgels brand used an industrial yellow and black palette in tandem with a functional warehouse labelling-style layout to target an audience of fitness-focused young adults.


The contrast between black, yellow and white throughout our concept sits in harmony with clashing angles, bold font choices and impactful graphic elements to not only ensure the packaging stands out amongst competitors, but also gives this MCT softgels brand a unique, memorable identity.


Unfortunately our proposal for this contest appeared more masculine and 'edgy' than the client was looking for, regardless this presentation remains a really strong identity!

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