majkildez is an online blog, a home for regular posts pertaining to all walks of science, nature, discovery and philosophy. The blog is intended to provoque meaningful thinking, ask questions and bring light to relatively unknown or unfamiliar corners of the world around us. There is no one topic or theme to majkildez, just the concept of sharing ideas and considering their subsequent impact, while presenting all of this in a friendly, light-hearted and digestible format.
Our branding for majkildez therfore reflects the 'thinking' aspect of this brand alongside a friendly, informal language by pairing our minimal bulb motif with a simple smiling mouth. The vibrant yellow palette was chosen specifically by majkildez's founder, Jakob, to imply a sense of excitement and a youthful feel across the brand, its central blog and associated material.