This type-driven project was developed as a zesty visual identity for budding YouTube creator Kieran Charlesworth.

A personal friend of Ink, we built Kieran's new graphic style around a lively, youthful palette to reflect the engaging and exciting content of his videos. The hand-style font and liquid illustrations give a sense of fun and spontaneity, alongside a fittingly vibrant gradient and literal iconographic representation of his daily vlogs.

The vector-based illustration was intended for all forms of digital and printed presentation, particularly suited to a new line of merchandise Kieran intends to produce, screen printing the design onto t-shirts and hoodies for his emerging fanbase.

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    'ink' and its associated aliases are trading names of Designed by Ink, UK registered partnership of Matthew Jones and Nicole Rawson.