James McArthur provides bespoke cloud-based software solutions based out of Stratford Upon Avon, Warwickshire. In his competition brief on DesignBro, James asked for a bold, modern logo design and accompanying branded material to give his home-grown business a market-leading identity. This was to include not only the usual print collateral, but also a concept mockup for the proposed logo design on a 6ft wide office-front signage. This was a project we were eager to get involved with!


Our submission was chosen as the winning design after only a few revisions from its original proposal, and fed a vibrant print set from the core of this identity. A grid-based gemstone motif hides a subtle 'J' in the darker shaded elements of its construction, facets of which make up the creative accents across James' business cards, letterhead and compliments slip. The identity as a whole perfectly balances the complex and professional nature of software development and a vibrant, modern feel to breathe life into the overall look.


The final element of our winning proposal was in the photorealistic office signage we mocked up in Adobe Photoshop. Realistic reflections and lifelike textures were key to the concept's believability, which come together and give a true-to-life impression of how our logo would look in an impressively large format!


James was really happy with how the identity turned out, as are we. The logo is now used across all company stationary, branded material, social media and online presence.

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