Fauna Pet Beds

Fauna Pet Beds

A calliagraphically-led identity, Fauna Pet Beds required an elegant and sophisticated brand which married elements of tradition with modernity and contemporary type. Fauna Pet Beds pride themselves on delivering premium and high-quality products for owners and their pets, and it was important that their identity reflected this in its appearance.


Our proposed solution saw a simple yet intricate F motif paired with clean, slab-serif typography. The icon and typography alike were split to create a second layer of detail throughout the entire design, resulting in a timeless simplicity which is versatile enough for use across digital and social media, print and retail packaging.

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    3M BIC, Firth Street


    HD1 3BD, UK

    ©2020 ink

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    'ink' and its associated aliases are trading names of Designed by Ink, UK registered partnership of Matthew Jones and Nicole Rawson.