DiscountTed is a new discount code website, who posted a design contest in 2019 to come up with a new look for their brand - vibrant, fun, and most importantly of all, the logo had to incorporate a 'cool bear' mascot.


Our submission led the contest from the get-go, with our mascot 'Ted' born out of perfect symmetry, a geometric base and minimal 2D construction. Using negative space to imply a muzzle and sunglasses combo, the competition hosts immediately fell for our proposed mascot and helped fine-tune the concept into its final, winning form. The accompanying typography was crafted from a combination of two different fonts, fattened up with a heavy stroke and edited point-by-point to generate an entirely unique, bespoke wordmark for DiscountTed.


We ensured that an white-out copy of the design also worked as intended, as simply inverting the mascot didn't give the right impression - to correctly portray the face of a bear, the muzzle and sunglasses had to be lighter than the surrounding head / face. This is why our white-out version instead features an outline copy of the mascot, in order to maintain a correct appearance of the logo regardless of its background or surrounding environment.


We are really happy with how Ted and the associated brand have turned out, and can't wait to visit DiscountTed to see our fresh new brand in situe!

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