Dechell Vontee is a start-up premium fashion brand, founded through the Unversity of Huddersfield's Enterprise Placement Year programme, just like ourselves.
The company's founder asked that we work with existing branding - logos, colours and a brand style - established early on in the EPY process, to create a small run of promotional print for an upcoming trade event where Dechell Vontee was to begin their launch campaign in public.
Working with a signature logo and monochrome identity, we established a language of clean, sans serif type with high quality photography and a focus on premium textures. This conveyed the luxury aesthetic desired by the company's founder, with a spot UV finish on the super-thick business cards driving home a premium feel in the hand.
Feedback from the client and their testing group was unanimously positive, having nailed the brief and the desired aesthetic concieved by this ambitious start-up brand.