coconana

coconana

coconana hosted a competition for their new logo design in mid 2019 and we responded with this brave, bright proposal. Unfortunately our submission didn't make the cut, but we're proud of this concept nontheless and its fun, vivid aesthetic!

 

The core logotype featured fat, rounded lettering to reflect the coconut-based product at the heart of this brand. Each character offset slightly to give the wording a playful personality, on top of a highlighter green and yellow palette the overall brand features high-contrast visuals and youthful blocks of neon.