City Lounge at Crown Plaza

Our winning entry to a design competition hosted by the Crowne Plaza London City hotel saw a minimal, contemporary motif designed for their refurbished City Lounge bar & restaurant. The brief called for a modern representation of the iconic 'square mile', signifying the famous skyline upon which sits the Crown Plaza hotel.
 
Our proposal featured a number of options and variations on the design, before the Crowne Plaza team decided upon this sharp, lineal design to feature as the core identity for a re-launch of the area later this year.