City Lounge at Crown Plaza

City Lounge at Crown Plaza

Our winning entry to a design competition hosted by the Crowne Plaza London City hotel saw a minimal, contemporary motif designed for their refurbished City Lounge bar & restaurant. The brief called for a modern representation of the iconic 'square mile', signifying the famous skyline upon which sits the Crown Plaza hotel.


Our proposal featured a number of options and variations on the design, before the Crowne Plaza team decided upon this sharp, lineal design to feature as the core identity for a re-launch of the area later this year.

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    3M BIC, Firth Street


    HD1 3BD, UK

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