Laura Norman approached ink in early 2018 for support in founding her new business venture, but with little identity to go on required an entire brand inception from the ground-up.
We provided Laura with a full start-up package, which began with a process of name generation and defined 'Chroma Marketing' as Laura's new business moniker. The term 'Chroma' was reflective of her vibrant, lively approach to the world of marketing and allowed for plenty of creative play with the branding thereafter...
A minimal 'C' motif drives the cyan motif throughout Chroma's identity, using bold colour blocks and high-contrast text to develop a sleek, contemporary look across all printed and branded material. Rounded square business cards with a raised spot gloss finish convey a high-end, premium impression in meetings and at networking events.
ink continues to support Laura as she develops and growsher new business venture, building towards a leading consultancy in the field.