The Carbon Budget

The Carbon Budget

This animation was designed for the Grantham Institute, to raise awareness and educate viewers concerning the concept of our planet's increasingly limited Carbon Budget.

 

The illustration for this piece was intended to convey the topic in a bright, colourful and engaging way while ensuring the necessary versatility to get across a more serious subject matter... a wide range of colours compose a cohesive palette overall, ranging from dull greys and browns through a vivid palette towards the end of the animation when discussing a more positive outlook to the future.

 

A central concept of the Carbon Budget 'tank' was important to our client, giving the animation a reference point throughout to visually illustrate how we are pushing the limits of our CO2 allowance. The animation applies a consistent style of fluid, eased motion design from start to finish, making the movement in each scene as well as the transitions between each section appear smooth and well-paced.

 

This animation was completed in collaboration with Fifth Planet Productions.

 

Click the video thumbnail to watch.

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