Break the Machine

Break the Machine

Break the Machine founder Andrew Birkitt describes his business as "a new and independent online destination selling the very best in boutique, handmade and downright outrageous guitar and bass pedals."


With such an exciting concept, we were eager to get on-board when Andrew approached ink to design and manufacture a range of promotional collateral.


Working with his existing logo design, we established a tangential identity which ran throughout all forms of printed media - we designed flyers, a fully printed tablecloth, a pull-up display and giant PVC banner to really make Break the Machine stand out at trade shows and exhibitions.

We also produced an animated ident for their YouTube channel, where Andrew will upload in-house instructional videos, reviews and tutorials surrounding the products on offer from Break the Machine. This was later adapted into an animated social media header, which is hosted front-and-centre on Break the Machine's Facebook page.

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