ASIO is a brand associated with wisdom, symbolised through imagery of an owl throughout their identity.


Our logo design for ASIO is based on a monoline construction, expanded to create super-fat, bubble-like text via a 100pt stroke. This resulted in a bold, unique identity which sits beautifully alongside the complex and majestic background photography of their owl mascot.

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    3M BIC, Firth Street


    HD1 3BD, UK

    ©2020 ink

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    'ink' and its associated aliases are trading names of Designed by Ink, UK registered partnership of Matthew Jones and Nicole Rawson.