abacus.io provided a unique oppertunity to blend this company's leading initial, A, with a physical presentation of their brand name: an abacus in minimal, 2D form.


Combining the A with the beads and lines of a simplified abacus against a strict geometric grid allowed for the blending of vivid blue and magenta tones into a single cohesive palette, teamed with simple sans-serif type set in all lower-case to further emphasise the sense of abacus.io being a fresh, young start-up.


The abacus motif also provided a vivid graphic element applied through the company's printed collateral and as a background to conceptual app design, showcased here. The design is entirely print-safe and has been adapted for all forms of printed and digital communication.

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    3M BIC, Firth Street


    HD1 3BD, UK

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    'ink' and its associated aliases are trading names of Designed by Ink, UK registered partnership of Matthew Jones and Nicole Rawson.