We are a small but mighty creative studio.

From our independent studio in Yorkshire, we collaborate with businesses across the UK and around the world to craft bespoke branding, animation and print designed to build human connection.

• Check out our work

Featured Projects

University College London

In a digital space designed to capture attention at all costs, understanding the mechanics behind our screens is vital. In partnership with Fat Panda we crafted a bold, punchy explainer for UCL and UKRI that breaks down the "attention economy". Combining hypnotic visuals, retro motifs, striking gradients and grungy textures, the piece serves as a reminder to step away and think critically about the digital content we consume.

The Grantham Institute at Imperial College London

How can we lighten our pets' eco-pawprint to look after the planet? Commissioned by the Grantham Institute at Imperial College London, this charming, colourful animation outlines seven simple ways pet owners can reduce their environmental impact.Delivered in partnership with our friends at Fat Panda, this project transforms ecological research into an approachable, heartwarming campaign by layering fluid illustrations with carefully sourced video footage, accompanied by a 10-sided concertina leaflet.

Royal College of Music

Royal College of Music's HEartS project explored the impact of the arts and culture on health and wellbeing from individual, social, and economic perspectives. In partnership with Fat Panda we delivered four distinct animations to translate academic research into an empathetic, highly accessible, character-driven visual narrative.Using minimalist geometric shapes imbued with distinct emotional personalities, the complete series provides a comforting visual to map out how creative practices act as vital pillars for psychological health, structured across four targeted films:1. Mental Wellbeing & Resilience
Illustrates the mechanics of resilience showing how creative outlets like music, drawing and dance help us process and express difficult emotions when words fail.2. Relaxation & Respite
Introduces "artistic self-care" as a boundary against constant pressure, showing how escaping into imaginative worlds like reading, gaming, or film allows the mind to recharge.3. Community & Social Connection
Visualises the social perspective of the research, illustrating how collective cultural activities break down isolation and foster a sense of belonging.4. Cultural Ecosystem & Value
Takes a macro look at the broader landscape, demonstrating the individual and economic value of keeping arts accessible as a fundamental asset to public health.

Offploy

Offploy is a social enterprise and registered charity on a mission to build a world safe from crime by supporting individuals at risk of offending and advocating for fair employment for ex-offenders. As their dedicated creative partner since 2017, we have proudly shaped and evolved every aspect of Offploy’s branding and design footprint across our long-standing relationship.

FreedGreens

FreedGreens is a social enterprise introducing solar-powered hydroponic container farms to correctional facilities, offering inmates a chance to engage in meaningful work and personal growth.The FreedGreens identity radiates purpose and potential, cultivating a sense of opportunity within the criminal justice system. Reflecting the project's essence, our logo design draws inspiration from the shapes and vibrant hues of the crops themselves – a fusion of greens and reds embodying modernity and boldness become the visual anchor of FreedGreens' transformative concept, with abstract 'Fg' characters found in the geometric motif.

NHS Digital Weight Management Programme

Obesity costs the NHS an estimated £6.5 billion annually as the second largest preventable cause of cancer. To drive awareness and engagement for the nationwide NHS Digital Weight Management Programme, NHS Prevention commissioned us to deliver a comprehensive, two-part animation campaign alongside supporting digital collateral:1. Campaign & Eligibility
An awareness-driven explainer featured on the NHS England website and social channels, introduces the free 12-week plan and simplifies complex entry requirements such as varying BMI thresholds for different ethnic backgrounds.2. Onboarding & Patient Walkthrough
A 90-second welcome video designed to reduce friction post-referral, guiding users through the digital sign-up process, selection of health providers, features of the app and what to expect from the program.Beyond the main films, we expanded the visual system into a user-friendly patient information poster on tracking weight accurately, as well as a suite of digital screensavers highlighting success stories from programme alumni. This highly praised collaboration successfully transformed a clinical initiative into an encouraging, manageable lifestyle journey.

Speed Collective

Our brand identity project for Speed Collective Owners Club breathed new life into the exotic auto enthusiasts group. We set out to capture the essence of speed and a classic race-graphics style while giving the club a fresh coat of paint. Custom typography inspired by the curves of a race circuit, paired with vibrant Pantone 13-0630 TN "Safety Yellow", our designs injected a bold signature style into the club's stationary layouts.

Tail Traker

The Tail Traker app connects users with rated pet-related services in their area. The platform unites the convenience of modern technology with a real-time database of services in pet care, shopping, convenience services and veterinary appointments. Our winning design for the Tail Traker logo contest combines a lineal dog motif with a location pointer icon. The client loved our design, fast-tracked it to the number one spot and was eager to start exploring their exciting new brand.

NHS Latent Tuberculosis

Latent TB quietly affects one quarter of the world's population. It doesn't make you ill and you won't know you have it until you get tested. However, 1 in 10 people with Latent TB will develop active TB disease and the consequences can be severe.We recently had the privilege of working with NHS Prevention to shed light on Latent Tuberculosis through an engaging explainer animation. Our mission was to demystify an otherwise complex and lesser-known topic by creating an attention-grabbing explainer, starring a diverse cast of illustrated characters in the NHS palette. The resulting animation found its place on the NHS England website and gained traction on various social media platforms. The characters and distinctive style of our animation have since been adapted into a series of print designs, developing sub-brand identity around Latent TB awareness.

Impryne

Designing a captivating visual identity for print-on-demand enterprise Impryne, explored the concept of 'old school cool' with an urban twist. The project's focal point is its distinctive custom wordmark in a bold serif style, echoing the aesthetics of classic design while infusing the brand with a contemporary edge. This reflects Impryne's range and versatility, encompassing a wealth of merchandise from notebooks and stationery to streetwear such as hoodies, caps and tees.One of the standout brand assets is a distorted typography design created by printing their slogan, "Impression that Inspires," then feeding it back into a flatbed scanner while manipulating the printout by hand to create a warped effect. Acid-style illustrations complement the identity and emphasise its 'new vintage' aesthetic, perfect for stickers and enamel pins. The resulting brand simultaneously radiates nostalgia and innovation, embodying an old-school vibe with contemporary flair.

EODF

EODF is professional organisation design community that catalyses insight and inspiration for impact with a mission to build and advance the community, practice, and strategic role of Organisation Design.Last year our friends at Fat Panda asked us to support them in the creative & branding aspects of a wider project.Our involvement began with a new EODF logo, drawing inspiration from their existing brand and focus on sustainability, business growth and interdisciplinary collaboration. The client requested a minimal, abstract interpretation of these themes accompanied by a revitalised colour palette and contemporary typography.From there we developed a comprehensive brand guide and accompanying designs for social media, presentations, event promotion and on-the-day collateral. Liberal use of vivid gradients and the signature palette gives the brand a distinctive style, ensuring continuity across printed and digital communications.

Kind & Stone

"Our mission is, and always has been, to create beautiful products founded on kindness and its power to uplift others. That’s why 100% of our bracelets are made by the hands of amazing women, many of whom are refugees, and every purchase helps them build a brighter future."We had the opportunity to work with Kind & Stone founders Rachel and Brett to design the new look & feel of their ethical jewellery company in Utah. Kind & Stone create and sell hand-made beaded jewellery made from semi-precious stones, gems and natural materials. Our design applies a simple, lineal motif surround clean sans-serif typography offset to reflect the imperfections found in nature and natural shapes. A palette of greens and soft complimentary tones round out the calming aesthetic of the identity, now applied across Kind & Stone's printed and online presence.

Privacy Policy

Last updated June 2026Designed by Ink (referred to as "ink", "we", "us", or "our") is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, it will only be used in accordance with this privacy statement. The user or visitor of this website will be referred to as "you" or "your".We may occasionally update this page to reflect changes in law or our data practices. The current version will always be live on this page.1. What We CollectWhen you interact with our website or get in touch, we may collect the following information:
• Name and job title.
• Contact information including your email address and phone number.
• Business details such as your company name, registered address, and company number.
• Information relevant to customer surveys, project briefs, or promotional offers.2. How We Use Your DataUnder UK data protection laws, we must have a valid legal basis to use your personal data. We use your information for the following reasons:To fulfill a contract or take steps before entering one:
To contact you regarding a potential project, provide estimates, and deliver our design services.For our legitimate business interests:
Maintaining our internal record keeping, invoicing, and improving our products and services (such as our design processes).Based on your consent:
To periodically send promotional emails about new services, special offers, or other information we think you may find interesting using the email address you provided. You can opt out of these at any time.For market research:
From time to time, we may use your details to contact you via email or phone to help us customise and improve our digital presence.3. Data SecurityWe are committed to ensuring that your information is secure. To prevent unauthorised access or disclosure, we use secure data handling procedures. Our website is built and hosted using Carrd, which implements industry-standard web security technologies and protocols, including SSL and HTTPS encryption.4. How We Use CookiesA cookie is a small file placed on your computer's hard drive with your permission. Cookies help analyse web traffic and allow web applications to respond to you as an individual by tailoring operations to your needs, likes, and dislikes.We use traffic log cookies to identify which pages are being visited. This helps us analyse webpage traffic data so we can improve our website and tailor it to client needs. We only use this information for statistical analysis purposes, after which the data is removed from the system.Cookies help us provide a better website experience by letting us monitor which pages you find useful and which you do not. A cookie does not give us access to your computer or any information about you, other than the data you choose to share with us.You can choose to accept or decline cookies. Most web browsers automatically accept them, but you can usually modify your browser settings to decline cookies if you prefer. However, this may prevent you from taking full advantage of the website.5. Links to Other WebsitesOur website may contain links to other websites of interest. Once you use these links to leave our site, please note that we do not have control over that external website. Therefore, we cannot be responsible for the protection and privacy of any information you provide while visiting such sites. External sites are not governed by this privacy statement; you should exercise caution and look at the privacy policy applicable to the website in question.6. Controlling Your Personal Information & Your RightsUnder UK GDPR, you have specific rights regarding your personal data, including the right to access, correct, restrict, or request the deletion of the information we hold about you.If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by emailing us.We will not sell, distribute, or lease your personal information to third parties unless we have your explicit permission or are required by law to do so.You may request details of the personal information we hold about you. If you would like a copy of this data, or if you believe any information we hold on you is incorrect or incomplete, please get in touch via the contact options on our website, or write to us at:ink, 3M BIC, Firth Street, Huddersfield, HD1 3BD, UK.We will promptly look into your request and correct any information found to be inaccurate.

Terms & Conditions

Last updated June 2026ink is a trading name of Designed by Ink, a registered partnership of Matthew Jones and Nicole Jones (referred to as "ink", "we", "us", or "our"). The client or purchaser will be referred to as "the client", "you", or "your". The latest revision of these terms automatically supersedes all previous revisions. The current version is always available at: www.designedbyink.co.uk#termsink, 3M BIC, Firth Street, Huddersfield, HD1 3BD, UK.1. Estimates, Fees & ScopeAll quoted prices are for the explicitly listed services only. Additional services will be quoted separately.Estimates include a reasonable amount of adjustments to refine the chosen concept. If the brief changes significantly, or if revisions extend beyond standard project iterations, we will notify you of any additional costs before proceeding.The client agrees to reimburse ink for project-specific expenses incurred outside the initial estimate, including but not limited to: print fees, materials, travel / accommodation, courier / shipping fees, external photography and specialist freelance support.We reserve the right to use qualified freelance support or outsource work where necessary to benefit the project. Such services remain our responsibility.Project modifications must be confirmed in writing. However, ink may act on verbal instructions to progress work promptly, and the client agrees to pay any resulting fees noted on the invoice.2. Timelines & DeliveryProjects are planned to an agreed timeline. Client delays or late assets may compromise final deadlines. We will advise you of any timeline impacts as soon as they arise.While every effort is made to meet deadlines, we cannot accept liability or financial responsibility for missed deadlines caused by circumstances beyond our direct control.3. Payment TermsFor new clients or large-scale projects, a deposit or advance payment may be required before work begins.Invoices must be paid in full within 30 days of the invoice date.Overdue balances may incur a monthly interest charge of up to 5%.We reserve the right to withhold supply, recall digital assets, or suspend live web services (including website hosting) if invoices remain unpaid after 30 days. The client is responsible for any reasonable collection or legal fees incurred by us to recover overdue balances.4. Intellectual Property & CopyrightAll creative work, concepts, digital files, and code produced by ink remain our physical and intellectual property (including copyright) until the project invoice is paid in full.Upon cleared payment, you are granted the specific usage rights agreed for the project. Any usage beyond this scope may require an additional mutually agreed fee. We retain all rights not expressly granted.We reserve the right to showcase initial concepts and final approved designs in our marketing materials, portfolio, design periodicals, and awards, unless explicitly agreed otherwise in writing.5. Client Responsibility & IndemnityThe client guarantees that all assets provided to ink (images, copy, logos, data, etc.) are owned by the client or properly licensed. We accept no liability for copyright or trademark infringements caused by client-supplied materials.We cannot guarantee the exclusive rights to any creative concept, strategy, or design. It is your sole responsibility to undertake trademark searches and secure legal copyright / trademark protection for your final brand assets.The client assumes full responsibility for ensuring their final products comply with all relevant laws, industry regulations, and government rules.6. Quality, Disputes & CancellationsAny damage, quality issues, or loss regarding final deliverables (digital or print) must be reported to ink in writing within 5 working days of receipt.In the event of a good faith dispute, both parties agree to attempt to resolve the issue amicably or via professional mediation before pursuing legal action.Once final proofs or materials are approved by the client we cannot be held responsible for manufacturing, printing, or application errors.The client may cancel a project at any time. Upon cancellation, we will invoice for the work completed up to that point, alongside any non-refundable costs incurred (e.g., booked press time or materials). In the event of cancellation, all copyright and artwork remain with ink and you must securely delete any digital drafts or proofs within 30 days.7. Limitation of Liability & Force MajeureThe maximum aggregate liability of ink to the client for any claims, losses, or damages arising from this contract shall be strictly limited to the total fees paid by the client to us under this agreement.We shall not be liable for any indirect, incidental, or consequential damages (including loss of profit, revenue, or business opportunity).We will not be liable for failure to perform our obligations if delayed or prevented by circumstances beyond our reasonable control, including but not limited to: Acts of God, legislation, war, terrorism, fire, flood, utility / power failures, or industry-wide strikes. In such events, the client may terminate the contract via written notice and pay for work completed up to the date of suspension.